As I give thanks to GOD for my companion of 26 years and wedding anniversary of 21 years for Connie it gives me time to reflect on how she has been one of the incredible partners I’ve been blessed with on our BAJARRIBA Tequila adventure and historic journey.
It has now been 4 ½ years since I filed for our LLC with the Arizona Corporation Commission in forming our Tres Cabo Amigos, LLC which owns the BAJARIBA Tequila brand and a bit over 2 years since we sold our first bottle in December 2022 and all the great things that have taken place in the last few months after 4 years of sweat, blood and tears. Not much blood as only a cut leg when a metal strap was snipped on breaking loose a pallet as it lashed out and tore through my skin, but lots of sweat and some real tears (both happiness and the not so …..).
WHY & HOW? I believe that our Company & Personal Philosophies of “GIVING BACK” are one of the main reasons we have been able to be so successful and have created some great partnerships with incredible Corporations in such a short time. Yes, we have a great product with an award-winning bottle and quality, premium tequila which in itself is unique, but too, we strongly distinguish ourselves by our character of helping others & “GIVING BACK!”
I am extremely proud of all our partners / investors in the BAJARRIBA brand as each and every one is a caring, stand-up individual and good human being who believes in helping others less fortunate or when in need. For example, Partners Mark and Beverly Nuessle have hosted HOPE KIDS Boots & Bling event since first introduced in Arizona. The two years that they could not host it because of having a new home constructed and living in a rental, one of our other partners – Mr. Jim Brown steps up and hosts it at his Cave Creek Outfitters Ranch in North Scottsdale as well as donated his time this last year in November 2024 as emcee when our other partner Mr. Tom Chambers was unable to emcee as he has in past years due to having a scheduling conflict with Phoenix Suns game to work and announce. Tom also donates his front row seats at the Footprint Center aka Phoenix Suns arena for the live auction of which this last year brought a $10,000 single donation to HOPE KIDS. Likewise partner Jay Nance and his wife Marinette have donated use of his yacht, time and the gasoline bill which comes attached to helping charitable events. My wife Connie and I bid on an event of $5000 allowing 80 kids and their families go on the Polar Express (we received five, beautiful, hand written thank you cards by some of the children who had an awesome experience with their families in Northern AZ (of which I’ve shared at bottom of Blog). Another event we bid on which allowed Connie and to enjoy VIP at Wickenburg Music Festival “Party in the Desert” including lodging at Flying E Ranch which was donated by??? - yep, our very own partner and amigo Mr. Jim Brown, donated about 5 or 6 of these including the grandest of which Tom Chambers won the live auction bid of $2000 all going to HOPE KIDS charity. Mark and Bev’s contribution to HOPE KIDS of the Boots & Bling Events have literally raised hundreds of thousands of dollars. Too, Connie and I have donated 100 of my children’s books “ARIZONA Is Where I Live” to charity – FLCK aka Feeding Los Cabos Kids and helped serve meals that very same day while on vacation in Cabo San Lucas – what a great and rewarding experience. Partner TC Thorensten has graciously donated his time and dinero many times to a great Arizona charity in Cave Creek, AZ -
“Cowboys for Kids” as well as other organizations. Partner Mr. Ira Gaines donates to the Arizona Symphony as well as other organizations. The list just goes on and on. I implore you to go to our website: https://bajarriba.com/giving-back and check out all the charities of which our organization have helped and YOU too have helped all of these charities as well. When you purchase a bottle of BAJARRIBA Tequila you are supporting one of these charities. THANK YOU!!!
YES, we are now proud to announce we’ve teamed up with the second largest grocery chain and most respected in the United States with Albertsons / Safeway. BAJARRIBA Tequila can now be found in 41 Safeway and 14 Albertsons throughout the great state of Arizona with another 28 to be added within the next month. Wow, Thank You Ms. Nicole and Team.
We now have the largest spirits distributor in the U.S. – SGWS (Southern Glazer’s Wine and Spirits) having distribution in 46 states within the Union. We are so blessed, Thank You Mr. Jim, Mr. Eli, Mr. Mike and Team!!
DDP Entertainment and The Cowboy Lifestyle Network – BAJARRIBA Tequila is slated to help and sponsor in Las Vegas, NV two events in 2025: Daylight Beach Club / Saddle Club at Mandalay Bay Resort on May 3rd and RIO Hotel Casino & Resort on July 4th; Sponsoring two events in Puerto Penasco aka Rocky Point, Mexico – Country Fest at Manny’s Beach Club May 16th – 18th and Country Fest at Esmeralda Beac Resort on October 3rd. The Stillery in Chandler, AZ will host the LIVE LIFE Arizona Hall of Fame Music Awards. We are ready to Party, Thank You Mr. Dennis, Ms. Diana, Mr. Cliff, Mr. Jeremy, Mr. Kevin, Mr. OD, Mr. Danny and Team.
Too, our latest partnership is with R-Entertainment who secured the PEPSI Amphitheater as our latest Sponsorship, and instrumental in helping us to become the only tequila to be served at that 3200-person outdoor arena in Flagstaff, Arizona. Talk about being excited as the list of 25 shows enable to see some incredible acts and artists and too, we will be able to share our VIP seats as social media giveaways, entertaining clients, or for our own team’s listening / viewing pleasure. Excited beyond expectations, Thank You Mr. Kerry, Mr. Reed, Mr. Mike, Ms. Cynthia, Mr. Steve, Ms. Bella, Ms. Claire and team!!
Here is the list of charities Tres Cabo Amigos and BAJARRIBA Tequila have given to, some even before we had sold even a single bottle. For more information on these worthwhile charities and how you can help further, please go to: https://bajarriba.com/giving-back Feeding Los Cabos Kids, Cabo English Church, Los Cabos Missions for Christ, Cowboys for Kids Rodeo, Barb’s Dog Rescue of Rocky Point, Corazon de Vida, Wounded Warrior Project, Disabled American Veterans, Childhelp, Leukemia & Lymphoma Society, Hope Kids, Gigi’s Playhouse, Children’s Cancer Network, Veterans and Patriots Association, Soldier’s Best Friend, Marsing Booster Club, Agave Posada & Toy Drive, Tempe Diablos Charities.
Also, please check out the two commercials we have: top one is an audio created by Mike (ROC) Muraco of On Air Sports Marketing and R-Entertainment featuring Albertsons / Safeway ad where Bajarriba Tequila can be found and purchased.
The one below it is a video w/audio created by Director Chaz Lee of Six Gun Entertainment featuring Bajarriba Tequila for the Cabo / Enhanced Lifestyles. Please feel free to share these with your contacts.
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https://www.facebook.com/BajarribaTequila/videos/532564382919231
Best Regards, rico austin