My Bad Tequila
  • My Bad Tequila by Author, Writer, Tequila Connoisseur, Adventurer & Righteous Dude - Rico Austin Ph.D.
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BAJARRIBA & AZ Bike Week

3/4/2023

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​Hola TEAM BAJARRIBA,

Lots of Great IMPORTANT News packed into this email.  Please read it fully as I spent the time on my Saturday morning to put this together and as investors / partners you all need to know what is going on. This will be time well spent and please mark these events on your calendars as I hope to see all or most of you at these events.

I just heard from Mr. Mike Morales of famed Tequila Aficionado Magazine and his article about our (Jay, Connie, Carlos - Mexico partner, Mike M. and me) Guadalajara, Atotonilco El Alto and Tequila El Viejito visit last October 2022 should appear in April 2023, same issue as our debut of BAJARRIBA on the Cover of TA.  Connie is currently working on that cover, and we get a bonus ad of which will be in that issue as well.  This is an exciting time for Tres Cabo Amigos, LLC so be sure to let your friends and family in each of your own private circles know and spread the word.  Opportunities like this only come up once in a great while or lifetime to have OUR BAJARRIBA Brand appear on THE MAJOR TRADE INDUSTRY MAGAZINE of which we / BAJARRIBA are a new and growing part of.  Too, BAJARRIBA Tequila will be featured on the cover of December 2023 issue of Tequila Aficionada, I believe this will be the first time ever that a brand has appeared twice in the same year on Tequila Aficionado. April will be TA's 40th straight monthly issue of print. Gracias Ms. Lisa Pietsch and Mr. Mike Morales for allowing Bajarriba to share in your dream and creation.

All, I would encourage you to order your own copy of Tequila Aficionado February 2023 hard copy (glossy paperback of which I have copied the link below for your convenience) issue through Amazon.com as there is a 13-page story titled "Who's Who in Agave Spirits" featuring Bajarriba and yours truly.  Our partner / consultant Jim Riley has too in the past been featured in years past (as tequila consultant and as a founder of his own brand Azunia Tequila of which he sold to ex NBA All-Star Bill Walton and associates) as "Who's Who in Agave Spirits" so we now have two of our tremendous team featured in Tequila Aficionado and will have more of us / you in the future. 

Tres Cabo Amigos will be having three events coming up and two during Arizona Bike Week and I encourage you to attend if at all possible - Jay, Connie and I will all be there - (1) First event is for a contest for our great CA Distributor 88 Spirit's salespersons in which if two different sales criteria are met then the top two winners will be flown from LAX or ONT to PHX using my Southwest FF points for a two night stay in Scottsdale or North Phoenix, hosted to a Diamondback Spring Training Baseball game and Mr. Jay is contributing / donating his Carver Yacht for a day of boating fun on Lake Canyon.  Too, 88 Spirits owner / founder Mr. Hari Dhiman will be coming along as well on his own dime to offer his support and he too has sweetened the deal offering some super incentives to his salesperson to compliment what Tres Cabo Amigos is doing. This will be March 22nd - 24th;

(2) On March 26th, BAJARRIBA will be doing a Bajarriba Tequila tasting at Mountain View Pub in Cave Creek (a personal favorite spot of partners Mark and Bev Nuessle) on the first weekend of AZ Bike Week. Time to be announced, but festivities will be all day.  We will be giving away BAJARRIBA koozies. MVP owners Michelle and JP are great friends and personally Love our tequila. When stopping in to have a drink or great meal, please support our brand, Plata is at $18 per shot and $19 for Reposado, their shots are very generous.

(3) Thanks to the help of our own ex NBA All-Star Phoenix Suns Legend Mr. Tom Chambers we will be hosting a BAJARRIBA Tequila luge at either the world-famous Hideaway Bar & Grill or at The Roadhouse (Hideaway is an icon, but Roadhouse is larger venue - both owned by Mr. Mark Bradshaw and managed by Mr. Rick Stahl, so whichever venue Rick believes we will get more bang for the buck).  The ice luge will have our Bajarriba / Tres Cabo Amigos logo etched into the ice with our agave blue/green color and two of our Bajarriba bottles (Plata & Reposado) will be encased in ice so lots of Bikers and Babes will be taking photos of this and we should get tons of publicity and more importantly visitors / bikers from many states and Canada will for the first time be exposed to Bajarriba.  We plan on donating (1) case of each Plata and Reposado for this event (case is 6 bottles of 750 ml).

Lastly, but very important is to please Support in visits and in sending friends and family to the aforementioned establishments who support us and the ones which I am mentioning now.  Juan Jaime's Tacos & Tequila in North Scottsdale off Hayden, Los Olivos Mexican Patio in old town Scottsdale, Mavrix Sports Bar, Bowling and Arcade at Pavilions / Talking Stick Shopping Center in Scottsdale and TREVOR'S Liquor - a full-service Liquor store for purchasing full bottles, complete with full bar, tasting bar, cigar bar, golf simulator games, pizza oven all in one huge, fun location at Mayo & Scottsdale Road in North Scottsdale just south of the 101 on Scottsdale Road exit. We are soon to be in Kasai and Sushi Brokers thanks again in large part by Tom Chambers. Our trusted AZ Distributor - Manuel Bros Fine Wine Transport delivers to all of our restaurant / bar and liquor store partners.

If you have any ideas for Cinco de Mayo, would love to hear them as I am currently looking for a venue / partner for us to celebrate one of my dearest holidays!

Thank YOU All for YOUR Support, Ideas and Help in making this a fun endeavor of which we can all be proud to be a part of.   Watch out Patron, Clase Azul and Casa Amigos, we are making our own way into the Tequila World!!!!  Don't forget about ordering your copy of Tequila Aficionado with link below.  I would encourage you all to get on Tequila Aficionado's email list for the electronic version which is sent out monthly.   Salud y Gracias, rico

https://www.amazon.com/Tequila-Aficionado-Magazine-February-2023/dp/B0BTRPG2LB/ref=sr_1_1?crid=1VBIRCC8VBJNB&keywords=tequila+aficionado+magazine+february+2023&qid=1677952177&sprefix=tequila+aficionado+magazine+february+2023%2Caps%2C133&sr=8-1

Gracias & Best Regards, rico 
Peace, Love & Tequila!!!
​Sip out of CABO!!!
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    Rico Austin Ph.D.

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